National Consultancy to support implementation of Communication for Behavior and Social Change Strategy and Action Plan for Inclusive Education

Title of Assignment National Consultancy to support implementation of Communication for Behavior and Social Change Strategy and Action Plan for Inclusive Education
Section Communication for Development and Social Change
Location Baku/Azerbaijan
Duration 200 working days (10 month)
  From:  August, 2019 To: May 2020
  1. Background/contexts

The Convention on the Rights of Persons with Disabilities (CRPD) is, together with the Convention on the Rights of the Child (CRC), the Convention on the Elimination of All Forms of Discrimination against Women (CEDAW) and other international instruments, the foundation upon which UNICEF bases its efforts to uphold the civil, cultural, economic, political, and social rights of all girls, boys and women in the world, with particular focus on the most disadvantaged. UNICEF’s conception of “disability” is grounded in the CRPD: that the barriers posed to persons with impairments are to be found not in their own conditions but in a society that does not take their rights and needs into consideration. Therefore, improving the lives and respecting the rights of people with disabilities requires transforming systems and structures (health, education, protection and justice) for all, so that all in society are treated equally.

Efforts are being made to strengthen supports to children with disabilities in Azerbaijan. Since 2012, the Government of Azerbaijan has considered to introduce “inclusive” concept following the CRPD. Supported by UNICEF, the Ministry of Education (MoE) has developed a model project on inclusive education since 2014 in four pilot schools. The State Programme on Inclusive Education was approved by the President in late 2017.


Inclusive education is a completely new concept for the Azerbaijani education system where children with disabilities are traditionally placed in special educational institutions, such as special schools or boarding schools or educated at home. Obstacles to inclusive education in Azerbaijan include: lack of legislation and policies addressing a definition of IE and guaranteeing an access to inclusive learning opportunities for all students; lack of physical accessibility of education institutions and lack of assistive technologies to assist children in accessing the existing curriculum when possible; lack of teacher capacity to support the learning of children with disabilities in regular schools; lack of adequate transportation to school for children with disabilities.


This consultancy is part of the EU funded project on ‘Expanding Inclusive Quality Education for Children with Disabilities in Azerbaijan’ for 2018-2020. The overall objective of the project is to create an environment in which there will be increased access and participation in the learning process for children with disabilities in regular schools across the country, increasing their participation in the learning process without discrimination while simultaneously addressing public misperceptions and attitudes that create barriers to inclusion of children with disabilities in society.

As part of the initiative, UNICEF and the Ministry of Education (MoE) jointly conducted a Study on Knowledge, Attitude and Practices (KAP) towards Children with Disabilities in 2017 to assess the exist knowledge, attitude, and practices of the society and identify main causes of the stigma and discrimination, social, cultural, religious and/or other factors that nurture the undesired beliefs and behaviors towards children with disabilities in Azerbaijan. Based on the findings of the study, a comprehensive Communication for Social and Behavioral Change (hereinafter referred to as C4SBC Strategy) was developed.


  1. Purpose/objectives

UNICEF is looking for a national consultant to provide technical, administrative and coordination support to the UNICEF Country Office in implementing C4SBC Strategy and Action Plan. The consultant will work closely with Communication for Development and Social Change (C4D/C4SC) Officer by involving wide range of stakeholders, including local level officials, educators, parents and community groups, in supporting a movement to include children with disabilities in mainstream schools and in the life of the community, establishing inclusion as a social norm in Azerbaijan.


  1. Key assignment and tasks

Under the supervision of C4D/C4SC Officer the national consultant will support the project delivery by:

  • Providing technical support to the C4D/C4SC Officer in implementing of the Communication for behavioural and social change strategy and action plan (participate in the maintenance of project work plans).
  • Assisting the country office in development of information kits that will be intended for officials to highlight the value of the projects
  • Supporting the C4D/C4SC Officer in identifying and developing a team of effective communicators for IE presentations.
  • Providing support in conducting briefings for officials at all levels involved in the response to disability, especially Ministry of Education, but also Labour and Social Protection of the population and Health; School Directors; Media representatives by liaising between parties and compiling all the necessary materials (from factsheets to videos and such) in the preparation process of the briefings.
  • Assisting to the C4D/C4SC Officer in development and production of (by identifying the advertising/design/printing company, following up with the design process by liaising among the company, parties (such as school directors, Ministry officials, parents, teachers) and the supervisor, ensuring the quality of the product and timely delivery) of the video documentaries (production of teacher training videos, Inclusive Education school project videos), and Information Education Communication (IEC) materials for raising of awareness, understanding and knowledge on IE towards children with disabilities that will be intended for general public to highlight the value of the projects .
  • Assisting the C4D/C4SC Office in development and conduction of random school level surveys to check increase of the knowledge and change of the attitudes among the students by translating the questionaries’ and liaising with schools.
  • Supporting the country office in collecting materials (books, videos, etc.) for school libraries to increase students’ awareness and knowledge and build empathy for people with disabilities.
  • Reviewing and ensuring the quality of translated communication materials throughout the implementation process of the Strategy.
  • Undertaking field visits on a need basis for the monitoring and evaluating the relevant Strategy activities and also submitting monitoring visit reports.
  • Providing support to C4D/C4SC Officer, in administrative, technical and logistical work and liaising with partners in realizing the project activities and organizing the events as part of the communication action plan: support to prepare, facilitate and follow up on the events, including assessments, workshops, consultations, meetings and side-events
  • Ensuring project issues and risks are logged, monitored, reported on, and escalating risks and issues to the supervisor, as required
  • Supporting the development and presentation of internal and external reporting (if required: monthly or quarterly internal project review reports to include project risk assessments, and deliverables);
  • Supporting to any other related task, as required.


  1. Deliverables, timeframe and payment schedule

The expected deliverables from the consultancy will be as follows with reporting on the completion of the above assignments based on a monthly work plan defined together with the supervisor:

  Expected deliverable Timeframe & deadline
                    I. Monthly report to summarize key activities, results, and plan for next month, attached with products delivered for the month by the last day of each month


                  II. Trip reports submitted with findings and recommendations for improving project impact and administration.


Within one week after completion of the trip


                 III. Final Report submitted with overall summary of the consultancy work. May 2020


Timeframe: 200 consultancy days distributed over a period of August 2019 – May 2020 (10 months).


Payment will be made monthly for satisfactorily completed and accepted by UNICEF. UNICEF reserves the right to withhold all or a part of payment if performance is unsatisfactory, if work/outputs is incomplete, not delivered or for failure to meet deadlines. All materials developed will remain the copyright of UNICEF and UNICEF will be free to adapt and modify them in the future.



  1. Qualifications/specialized knowledge/experience required to complete the task.
  • A university degree in one of the following fields is required: social and behavioral science, sociology, anthropology, psychology, education, communication, marketing, public relations or another relevant technical field.
  • Minimum 5 years of experience of supporting the designing and implementing process of project/programme strategies;
  • Project management skills (the ability to monitor project implementation and budget, applying risk assessments, good communication and negotiation skills, to manage expectations, excellent organization skills, to plan the use resources to meet deadlines; the ability to use your initiative and make decisions under pressure)
  • Previous project experience in creative communication campaigns;
  • Previous experience in development of the basic multimedia products is desirable;
  • Strong interpersonal skills, to motivate and lead your project team
  • Excellent English communication, writing and analytical skills;
  • Excellent Azerbaijani communication, writing and analytical skills;
  • Ability to work in a team with tight deadlines;
  • Availability for intensive travel to the project pilot districts;
  • Familiarity with UNICEF’s mission and mandate.


  1. Supervision and working environment:

The contractor will be directly supervised by the Communication for Development and Social Change Officer of UNICEF with overall supervision of the Deputy Representative.


  1. Administrative and travel arrangement
  • In the case of the field trips, all planned expenditures for local travel and the daily subsistence allowance as per UN-approved rate will be covered by UNICEF.
  • The consultant must be fit to travel, be in a possession of the valid UN DSS Basic and Advanced Security certificates, obligatory inoculation(s) and have a valid own travel/medical insurance with hospitalisation and repatriation coverage.
  • The consultant will be required to sign the Health Statement for consultants/Individual contractors prior to taking up the assignment, and to document that they have appropriate health insurance, including Medical evacuation.
  • The Form ‘Designation, change or revocation of beneficiary’ must be completed by the consultant.


  1. Application

Interested individuals should complete their profile in UNICEF’s e-Recruitment system and submit the following documents through the link:


  • A cover/motivation letter
  • CV
  • A financial offer, with a daily rate in AZN


    Deadline: 17/07/2019



  1. Remarks:

Consultants and individual contractors, regardless of contract duration, must complete the applicable mandatory training courses no later than 30 days after the start of the contract, or provide copies of the completion certificate(s).




UNICEF is committed to diversity and inclusion within its workforce and encourages to apply qualified female and male candidates from all national, religious and ethnic backgrounds, including persons living

with disabilities.

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