In 1996, Mehriban Aliyeva founded “Azerbaijan – Heritage” magazine, which is published in three languages (Azerbaijani, English and Russian) in order to widely promote the Azerbaijani culture.
In 2002, Mehriban Aliyeva was elected president of the Gymnastics Federation of Azerbaijan.
On 28 December 2004, Mehriban Aliyeva was elected a member to the Executive Committee of the National Olympic Committee of the Republic of Azerbaijan at the 4th General Assembly of the Organization.
In August 2004, Mehriban Aliyeva was named Goodwill Ambassador of UNESCO for her role in protection and development of Azerbaijan’s intangible folk literature and national musical legacy.
As UNESCO Goodwill Ambassador, Mrs Aliyeva supports the Organization’s activities for the safeguarding of intangible cultural heritage, especially oral traditions and expressions, performing arts and traditional craftsmanship.
Mrs Aliyeva is also concerned by the problems of early childhood. Her commitment and charitable works in this domain include the renovation and modernization of an orphanage in Azerbaijan as well as the opening of a music school and the provision of treatment for children suffering from diabetes.